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Research and Survey
1. Desk Research
Desk Research or Literature review is a method of collecting data or information by reviewing and analyzing secondary data (pre-existing data). Such data may include internal or external documents, reports, statistics, and similar sources.
2. Qualitative Research
Qualitative research aims to investigate, describe, or explain the qualities or characteristics of social influences in a comprehensive and in-depth manner.
- Focus Group Discussion (FGD)
FGD is a method of qualitative data collection conducted by gathering a group of individuals (typically 6–8 people) who meet specific criteria, to explore a particular topic based on the group’s shared perspectives.
- In-Depth Interview
An in-depth interview is a qualitative method used to obtain detailed insights from respondents through guided questioning. It seeks to understand opinions or perspectives on a specific topic. Respondents are usually key persons or experts relevant to the research subject.
3. Quantitative Research
Quantitative research is a research approach based on the analysis of measurable variables (numerical data), tested using specific calculation methods—typically through statistical analysis.
Common types of our quantitative research include:
- Feasibility Study
- Competition Mapping
- Satisfaction & Loyalty Study
4. Research & Assessment Study for Local Government Institution
An in-depth interview is a qualitative method used to obtain detailed insights from respondents through guided questioning. It seeks to understand opinions or perspectives on a specific topic. Respondents are usually key persons or experts relevant to the research subject.
5. Data Collection
Data collection is the activity of gathering data or information from a specific group of respondents without conducting any analysis. The deliverables are typically provided in the form of Excel tabulations or simple cross-tabulations.
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